Privacy Policy

1. Who We Are

lacuniq.com ("we," "us," or "our") operates the website at lacuniq.com and the application accessible at lacuniq.com/app. We provide an AI-powered keyword research and market niche discovery service for online entrepreneurs and small businesses.

For any privacy-related questions, requests, or complaints, please contact us at support@lacuniq.com.

2. Information We Collect

Information you provide directly:

• Account information: your name and email address when you register for an account.
• Communications: the content of messages you send to us via email.

Information collected automatically:

• Usage data: pages you visit, features you use, session duration, and actions within the application (e.g., searches initiated, credits spent).
• Technical data: browser type, operating system, screen resolution, referring URLs.
• IP address: collected by Google Analytics for geographic reporting and fraud prevention. Where legally required, IP addresses are anonymized.
• Cookies and similar technologies: see Section 8 below.

What we do not collect:

• We do not collect or store payment card details. All payment processing is handled directly by our payment processor (see Section 5).
• Keyword and niche queries you submit are used to deliver your requested analysis and are not treated as personal data, as they are not associated with an identifiable individual in our systems.

3. How We Use Your Information

We use the information we collect to:

• Create and manage your account and verify your identity.
• Deliver the service — running niche and keyword analyses, displaying results, and managing your credit balance.
• Send transactional emails: account verification, password reset, and billing receipts via Resend SMTP Service.
• With your explicit consent, send product updates, feature announcements, and promotional offers.
• Measure and improve service quality using aggregated analytics data (Google Analytics).
• Detect, investigate, and prevent fraudulent activity or misuse of the platform.
• Comply with legal obligations to which we are subject.

4. Legal Basis for Processing (UK & EU Users)

If you are located in the United Kingdom or the European Economic Area, we rely on the following legal bases to process your personal data:

• Contractual necessity: to provide the service you signed up for, including account management and credit processing.
• Legitimate interests: to improve our service, ensure platform security, and prevent fraud — where these interests are not overridden by your rights.
• Consent: for optional marketing communications. You may withdraw consent at any time by unsubscribing or contacting us.
• Legal obligation: where processing is required to comply with applicable law, such as financial record-keeping.

5. Third-Party Service Providers

We work with trusted third-party providers who act as data processors. They process data only on our instructions and are contractually required to protect your information:

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

We may disclose your information if required to do so by law, court order, or governmental authority, or to protect the rights, property, or safety of lacuniq.com, our users, or others.

6. International Data Transfers

Our servers and infrastructure are located in the United States. If you are accessing the service from the United Kingdom or the European Economic Area, your personal data will be transferred to and processed in the United States.

For UK users, we rely on the UK's international data transfer mechanisms. For EEA users, we rely on the European Commission's standard contractual clauses or equivalent safeguards. You may request a copy of the applicable transfer mechanism by contacting us at support@lacuniq.com.

7. Data Retention

We retain your personal data for as long as your account remains active. If you request deletion of your account, we will delete your personal data within 30 days, except where we are required by law to retain certain records (for example, financial transaction records may be retained for up to 7 years to comply with accounting and tax obligations).

Analytics data collected via Google Analytics is retained for 14 months by default and then automatically deleted.

8. Cookies

We use the following types of cookies on lacuniq.com:

• Essential cookies: Required for the service to function, including authentication (session cookies). These cannot be disabled without breaking the service.
• Analytics cookies: Google Analytics (GA4) places cookies to measure how visitors interact with our website and application. These cookies collect information in aggregate form and do not identify you personally.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can also manage cookies through your browser settings, though this may affect how the service works.

9. Your Rights

Depending on your location, you have the following rights regarding your personal data. To exercise any of them, email us at support@lacuniq.com — we will respond within 30 days.

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data (subject to legal retention obligations).
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on our legitimate interests.
• Withdraw consent: Opt out of marketing emails at any time via the unsubscribe link or by contacting us.
• Opt out of analytics: Use the Google Analytics opt-out tool described in Section 8.

UK users may also lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. Users in other jurisdictions may contact their local data protection authority.

10. Children's Privacy

The service is not directed to persons under the age of 16. We do not knowingly collect personal data from anyone under 16. If you believe we have inadvertently collected such data, please contact us at support@lacuniq.com and we will delete it promptly.

11. Security

We implement industry-standard technical and organisational measures to protect your personal data against unauthorized access, loss, or disclosure. These include encrypted data transmission (HTTPS), hashed password storage, and access controls. However, no online service can guarantee absolute security. We encourage you to use a strong, unique password for your account.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or by posting a prominent notice on our website at least 14 days before the changes take effect. Your continued use of the service after the effective date constitutes your acceptance of the updated policy.

13. Contact

For privacy-related questions, requests, or concerns, please contact us at: support@lacuniq.com

We aim to respond to all privacy inquiries within 30 days.